A fresh superior cherry smell, that smells like you just picked it ripe from a tree. Superior fragrances deliver fresh cherry fragrances, not chemical smelling inferior scents. Formulated to last 5 times longer than conventional car air fresheners. Natural enzymatic air freshener works by eliminating existing odors and reducing new odors. Concentrated, long lasting, premium air freshener with natural enzymatic odor elimination properties to eliminate odor and reduce recurring odor. Use sparingly or dilute accordingly for superior air scents, and long lasting deodorizing ability.